WARNING: ENORMOUS rant up ahead. Proceed with caution.
Let me start with the fact that I am being a curmudgeon. While I am not remotely the “Get off my lawn!” type, each year for the past several years, (since #GivingTuesday’s worldwide launch), I have sometimes been less than ecstatic about this ONE particular day. I have my reasons and I’m so happy you inquired:
- Numerous nonprofit organizations put far too many resources into a day that much of the time has a nominal return on investment. (If any.)
- One day? Really? One day where the whole world collaborates to give? Don’t we need to set some higher standards here?
- How does #GivingTuesday impact the state of:
- our fractured world?
- our psyches?
- our collective consciousness?
- nonprofit organizations?
- band-aids healing a major fracture?
- They do help minor cuts, so if a nonprofit does a decent #GivingTuesday SWOT analysis, and they’re trying to raise a goal that is accessible and won’t drain the organization, I’m fully on board with that and even enthusiastic.
- Why does this day follow #CyberMonday? So, let me get this straight… We might spend our money on a bunch of stuff we likely don’t need, just because the sales are so spectacular, and then, if we have a few shekels left, we throw a dime or two into #GivingTuesday? This kind of change, won’t really impact lasting change, will it? There, I said it.
- Did I mention I’m cranky?
Okay, okay. I’m breathing now.
As a career fundraiser, marketer, and philanthropist, (not necessarily in that order), I have participated in #GivingTuesday. After navigating through several of these, we finally achieved a very successful #GivingTuesday campaign, where the organization I developed the #GivingTuesday campaign for, exceeded its fundraising goal without depleting the organization’s resources.
The formula was really simple:
- The fundraising goal was $5K for the whole day
- We procured a dollar for dollar matching donor
- Via all social media channels, we kept our crowd updated on progress frequently and celebrated all victories. (I fully believe we should ALWAYS celebrate victories.)
- We had a lot of fun doing it
I know I haven’t seemed very fun in this post, but I’m fun. No really, I’m super fun. Jovial even.
This year, the organization I work for, and ecstatically I might add, ORT America, is participating in #GivingTuesday.
Here’s why I’m feeling good about this campaign and am not currently wincing: (and I had nothing to do with the terrific design or strategy of this one!):
- It will bring LEGOS to disadvantaged youth all over the world in ORT Schools.
- Who doesn’t love LEGOS?
- It’s a part of an essential STEM program in the schools and aids in teaching robotics in a meaningful way.
- Students who learn robotics are the change-makers of this world: Our world.
- The fundraising goal for the day is around $5K.
- The menu breakdown well defines the measurement of what each donation procures. It is outstanding. (Hats off to my colleagues in marketing/development who designed this campaign.)
- No, I am not sucking up, I mean it.
So, my apologies for my earlier crankiness. You can come onto my lawn now or at any time. But in any given week, and all year long, those of us who live on my lawn, campaign more like this:
- Monday: #MunificenceMonday or #MissionMonday
- Tuesday: #GivingTuesday
- Thursday: #ThereMustBeTimeToShopAtSomePointSoGiveUsABreakThursday
- Friday: #PhilanthropyPhriday
- Saturday/Sunday: #LeisurelyLollygaggingRejuvenationSlowDownSaturday&Sunday
If you have read this far and have put up with my rant, I commend you. I mean well and perhaps the fact that I’m about to turn 50 years old and am extra reflective on the state of humankind and what it might look like for the rest of our lives and our children’s lives has me thinking –
- too much
- spot on
I’m going with #3.
I just want more than anything for all of us to get together on taking more time to craft and then take the actions that are sorely needed to make positive and meaningful change for the long haul and for the greater good.
And now, I’m off to water my lawn because I know my grass won’t grow without it.